Analytics that moves the number — not just measures it.

Data Tech Digital Ltd is the consultancy of Shahin Choudhury — a senior analytics practitioner with 10+ years turning unreliable tracking into decisions that lift conversion, cut failure rates and earn stakeholder trust across the public and private sector.

Consultancy & performance → Tag Health monitoring

Selected outcomes

−25%online photo failures, HM Passport Office

−50%examiner failures on the same service

+30%conversion uplift, Office Depot DE market

Two ways to work together

Senior consulting, and a product that protects the work.

Hire the practitioner to get your measurement right — or use the tool that makes sure it stays right.

Consultancy & performance

Strategy down to the tag, and back up to the boardroom.

A proven framework — from defining business objectives to optimising on clean data — that turns analytics into outcomes leadership can see.

Explore the consultancy → Product · early access

Tag Health — your data, monitored.

Tracking breaks silently and costs you weeks of data before anyone notices. Tag Health watches continuously and reports the truth to the people who decide.

See Tag Health →

Trusted by

Relied on to own the analytics function — not just a task.

E.ON NextHM Passport OfficeGeneral Register Office Office Depot EuropeCamelotTravelodge

Not sure your tracking is telling you the truth?

Start with a straight conversation — no pitch deck, just a read on whether your data can be trusted.

Start a conversation →